About the workshop
The course covers under the scope of Category Management the relationship between retailers and distributors fo FMCGs whereas provides insights on the way Retailers think and act.
Who is it for
Account Managers, Key Account Managers, Sales Directors, Marketers
As a result of attending the course delegates would be in a position
Stepping into the shoes of retailer managing a Category and parameters are like real life
Key skills
Decision making, Interpreting shopper and market information
Sectors that is relevant
FMCGs