List of Courses
About the workshop: A course about developing retail strategy & tactics, assessing various categories, completing a category review and developing an action plan using data. The course combines theory and practice by using a specialized Business Simulation game developed by the experts in the field Go Simulate
Who is it for: The course is appropriate for Category Managers(Buyers), Marketers, Account Managers
As a result of attending the course delegates would be in a position: To develop business tactics and plans that are aligned with corporate strategy. Manage sheld space. Effectively use data concerning all functions (operations, logistics, marketing). Sharpen commercial capabilities and improve negotiation skills.
Key skills: Category tactics and strategy, Negotiations, Shopper behaviour, Using Data for developing tactics.
Sectors that is relevant: Groceries, FMCGs
About the workshop: Managing existing accounts on an effective way, increase sales at current prospects,keeping ahead of competition - gradually becoming a Category consultant for the Retailer
Who is it for: Account Managers, Key Account Managers, Sales Directors
As a result of attending the course delegates would be in a position: Analyse customer's category situation, build and internal account plan and convert the internal plan to the business plan that will be presented to the prospect. It can also work as a model for future reference when trying to develop a category hand in hand with the retailer
Key skills: Category tear down, situation analysis, category assortment, retail pricing, category segmentation, annual business plan, flexibility
Sectors that is relevant: FMCGs
About the workshop: Developing a strategy towards Private Labels, understanding the role of PL's, merchandising and promotion of PL's
Who is it for: Category Managers, Marketers, Account Managers, Key Account Managers
As a result of attending the course delegates would be in a position: Be in a position to develop marketing mix for Private Labels, develop a strategy towards PL's,pros and cons for retailers and manufacturers by adding PL's at their portfolio
Key skills: Marketing mix,Category Management, Branding
Sectors that is relevant: Groceries, FMCGs
About the workshop: Covering all areas that Buyers negotiate with Account managers from listing fees to distribution mode and practicing negotiation skills by using a Business Simulation Game developed by the experts in the field Go Simulate
Who is it for: The course is appropriate for Category Managers(Buyers), Marketers, Account Managers, Procurement professionals
As a result of attending the course delegates would be in a position: To sharpen their commercial and negotiation skills, to acknowledge the importance of planning and preparation in successful negotiations, eliciting information effectively,improve negotiation outcome
Key skills: Negotiation planning, developing Best Alternative to Negotiated Agreement, Effective Communication in negotiations
Sectors that is relevant: Groceries, FMCGs, Wholesalers
About the workshop: The course covers under the scope of Category Management the relationship between retailers and distributors fo FMCGs whereas provides insights on the way Retailers think and act.
Who is it for: Account Managers, Key Account Managers, Sales Directors, Marketers
As a result of attending the course delegates would be in a position: Stepping into the shoes of retailer managing a Category and parameters are like real life
Key skills: Decision making, Interpreting shopper and market information
Sectors that is relevant: FMCGs
About the workshop: It is specialized to Convenient stores and allows participants to make decisions towards meeting shopper needs
Who is it for: Retailers that have franchise stores or convenient stores
As a result of attending the course delegates would be in a position: To familiarise themselves with Market insights, financial data, merchandising
Key skills: Decision making, Interpreting shopper and market information, flexibility, effectiveness
Sectors that is relevant: Groceries
About the workshop: Provides a big picture understanding of the overall business and also the impact of departmental (silo) decisions on the end to end value chain. It is appropriate for improving Customer Centricity and for team building
Who is it for: Associates at various levels and functions within a company
As a result of attending the course delegates would be in a position: To understand how to work between different functions to deliver high product availability to customers
Key skills: Critical thinking, flexibility, accountability, determination, customer centricity
Sectors that is relevant: Logistics, Retail, FMCG, Manufacturing companies
About the workshop: Is is about effective procurement strategy
Who is it for: Procurement professionals
As a result of attending the course delegates would be in a position: Obtain best value and supplier management as well as explore how purchasing tools can be used for gaining competitive advantage
Key skills: Managing suppliers, strategic analysis, effective implementation of strategy
Sectors that is relevant: Medium and large companies whose activities involve purchasing of goods, services or material
About the workshop: It focusing on logistics and forecasting
Who is it for: Logistics and Procurement professionals, Sales professionals
As a result of attending the course delegates would be in a position: Practice global supply chain planning, understand the appropriate use of lean and agile concepts, design a supply chain network that is appropriate for the market, cross functional impact of supply chain and sourcing
Key skills: Lean and agile concepts in sourcing, near shore and off shore sourcing, lead times
Sectors that is relevant: Apparel, retailers and brands that source products and components overseas
About the workshop: It is about selling products from different categories at retail shops of various formats (e.g. kiosks, individual retailers, multiples)
Who is it for: Key Account Managers, Sales professionals
As a result of attending the course delegates would be in a position: To improve their sales and their profile as sales professionals with business acument
Key skills: Negotiations, Account Management, Business Acumen,
Sectors that is relevant: FMCGs
About the workshop: It is about approaching new prospects and selling directly to decision makers
Who is it for: Key Account Managers, Sales professionals
As a result of attending the course delegates would be in a position: To influence decision makers and increase sales, increase new contracts, improve business understanding
Key skills: Influence, Effective Communication, Prospecting, Creating equal business stature
Sectors that is relevant: FMCGs
About the workshop: It is about brand management, promotion budget, market segmentation and overall developing successful brands
Who is it for: Marketers, Key Account Managers, Sales professionals
As a result of attending the course delegates would be in a position: To successfully develop new brands, promote them effectively and on budget, to improve mindspace and shelfspace
Key skills: Marketing mix,Category Management, Branding, Budgeting, Evaluation of promotions
Sectors that is relevant: FMCGs
About the workshop: It is a course that takes a practical approach towards management in the workplace
Who is it for: Fist time managers or experienced managers
As a result of attending the course delegates would be in a position: Delegates will be effective and confident on their daily activities. Gain management skills, motivate and engage their teams, improve motivation and communication with their teams
Key skills: Create personal action plan to unleash leadership potential, negotiate effectively, lead to achieve tangible results, planning change in the workplace, effective communication in the workplace
Sectors that is relevant: Medium and large companies at all sectors