About the workshop
A course about developing retail strategy & tactics, assessing various categories, completing a category review and developing an action plan using data. The course combines theory and practice by using a specialized Business Simulation game developed by the experts in the field Go Simulate
Who is it for
The course is appropriate for Category Managers(Buyers), Marketers, Account Managers
As a result of attending the course delegates would be in a position
To develop business tactics and plans that are aligned with corporate strategy. Manage sheld space. Effectively use data concerning all functions (operations, logistics, marketing). Sharpen commercial capabilities and improve negotiation skills.
Key skills
Category tactics and strategy, Negotiations, Shopper behaviour, Using Data for developing tactics.
Sectors that is relevant
Groceries, FMCGs