About the workshop
Managing existing accounts on an effective way, increase sales at current prospects,keeping ahead of competition – gradually becoming a Category consultant for the Retailer
Who is it for
Account Managers, Key Account Managers, Sales Directors
As a result of attending the course delegates would be in a position
Analyse customer’s category situation, build and internal account plan and convert the internal plan to the business plan that will be presented to the prospect. It can also work as a model for future reference when trying to develop a category hand in hand with the retailer
Key skills
Category tear down, situation analysis, category assortment, retail pricing, category segmentation, annual business plan, flexibility
Sectors that is relevant
FMCGs