About the workshop
Developing a strategy towards Private Labels, understanding the role of PL’s, merchandising and promotion of PL’s
Who is it for
Category Managers, Marketers, Account Managers, Key Account Managers
As a result of attending the course delegates would be in a position
Be in a position to develop marketing mix for Private Labels, develop a strategy towards PL’s,pros and cons for retailers and manufacturers by adding PL’s at their portfolio
Key skills
Marketing mix,Category Management, Branding
Sectors that is relevant
Groceries, FMCGs