Personal information

Surname: Kourkoulos

Name: Spyridon Savvas

Address: Unit 10, Maypole Airfield Business Park

Maypole Road, Maypole, Canterbury, Kent, CT3 4LN, UK

Nationality: Greek

Short profile

Spiros Kourkoulos is the Managing Director of Apricot Consulting Ltd, a UK niche consulting firm that specializes in Commercial skills training, Shopper and Retail insights. Apricot Consulting operates in Southeastern Europe but has strong partnerships with individuals or firms that are experts in their fields in areas like Business intelligence, e-learning etc.

At his current role, Spiros is passionate with designing and delivering training courses for commercial environments in the retail context. His expertise covers Negotiations, Account Planning, Sales training, Category Management but he has also run courses for Leadership and Management, Diversity & Inclusion, Customer service, Marketing etc. Spiros, has delivered training in Greece, Cyprus, and the UK.

Apart from training, Spiros has significant experience in shopper insights at the point of purchase as well as retail insights in general. The major tool that he uses is called Eyetracking, a research tool that provides information concerning consumer behaviour at retail stores. Apricot Consulting Ltd is an official partner and reseller of KL Eyetracking and Spiros has participated in Eyetracking projects with KL’s team in the UK and other countries.

In the past, Spiros has worked for 17 years at Delhaize Group’s subsidiary in Greece in Training and Development, whereas prior joining Delhaize he was working as internal trainer for insurance firms.

His academic background includes an MBA in Marketing Management at Gavle University in Sweden, an Msc in Tourism Management at the Hellenic Open University and a Bsc in Statistics & Actuarial studies at the University of Piraeus.

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