List of Courses

About the workshop: A course about developing retail strategy & tactics, assessing various categories, completing a category review and developing an action plan using data. The course combines theory and practice by using a specialized Business Simulation game developed by the experts in the field Go Simulate

Who is it for: The course is appropriate for Category Managers(Buyers), Marketers, Account Managers

As a result of attending the course delegates would be in a position: To develop business tactics and plans that are aligned with corporate strategy. Manage sheld space. Effectively use data concerning all functions (operations, logistics, marketing). Sharpen commercial capabilities and improve negotiation skills.

Key skills: Category tactics and strategy, Negotiations, Shopper behaviour, Using Data for developing tactics.

Sectors that is relevant: Groceries, FMCGs

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About the workshop: Managing existing accounts on an effective way, increase sales at current prospects,keeping ahead of competition - gradually becoming a Category consultant for the Retailer

Who is it for: Account Managers, Key Account Managers, Sales Directors

As a result of attending the course delegates would be in a position: Analyse customer's category situation, build and internal account plan and convert the internal plan to the business plan that will be presented to the prospect. It can also work as a model for future reference when trying to develop a category hand in hand with the retailer

Key skills: Category tear down, situation analysis, category assortment, retail pricing, category segmentation, annual business plan, flexibility

Sectors that is relevant: FMCGs

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About the workshop: Developing a strategy towards Private Labels, understanding the role of PL's, merchandising and promotion of PL's

Who is it for: Category Managers, Marketers, Account Managers, Key Account Managers

As a result of attending the course delegates would be in a position: Be in a position to develop marketing mix for Private Labels, develop a strategy towards PL's,pros and cons for retailers and manufacturers by adding PL's at their portfolio

Key skills: Marketing mix,Category Management, Branding

Sectors that is relevant: Groceries, FMCGs

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About the workshop: Covering all areas that Buyers negotiate with Account managers from listing fees to distribution mode and practicing negotiation skills by using a Business Simulation Game developed by the experts in the field Go Simulate

Who is it for: The course is appropriate for Category Managers(Buyers), Marketers, Account Managers, Procurement professionals

As a result of attending the course delegates would be in a position: To sharpen their commercial and negotiation skills, to acknowledge the importance of planning and preparation in successful negotiations, eliciting information effectively,improve negotiation outcome

Key skills: Negotiation planning, developing Best Alternative to Negotiated Agreement, Effective Communication in negotiations

Sectors that is relevant: Groceries, FMCGs, Wholesalers

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About the workshop: The course covers under the scope of Category Management the relationship between retailers and distributors fo FMCGs whereas provides insights on the way Retailers think and act.

Who is it for: Account Managers, Key Account Managers, Sales Directors, Marketers

As a result of attending the course delegates would be in a position: Stepping into the shoes of retailer managing a Category and parameters are like real life

Key skills: Decision making, Interpreting shopper and market information

Sectors that is relevant: FMCGs

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About the workshop: It is specialized to Convenient stores and allows participants to make decisions towards meeting shopper needs

Who is it for: Retailers that have franchise stores or convenient stores

As a result of attending the course delegates would be in a position: To familiarise themselves with Market insights, financial data, merchandising

Key skills: Decision making, Interpreting shopper and market information, flexibility, effectiveness

Sectors that is relevant: Groceries

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About the workshop: Provides a big picture understanding of the overall business and also the impact of departmental (silo) decisions on the end to end value chain. It is appropriate for improving Customer Centricity and for team building

Who is it for: Associates at various levels and functions within a company

As a result of attending the course delegates would be in a position: To understand how to work between different functions to deliver high product availability to customers

Key skills: Critical thinking, flexibility, accountability, determination, customer centricity

Sectors that is relevant: Logistics, Retail, FMCG, Manufacturing companies

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About the workshop: Is is about effective procurement strategy

Who is it for: Procurement professionals

As a result of attending the course delegates would be in a position: Obtain best value and supplier management as well as explore how purchasing tools can be used for gaining competitive advantage

Key skills: Managing suppliers, strategic analysis, effective implementation of strategy

Sectors that is relevant: Medium and large companies whose activities involve purchasing of goods, services or material

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About the workshop: It focusing on logistics and forecasting

Who is it for: Logistics and Procurement professionals, Sales professionals

As a result of attending the course delegates would be in a position: Practice global supply chain planning, understand the appropriate use of lean and agile concepts, design a supply chain network that is appropriate for the market, cross functional impact of supply chain and sourcing

Key skills: Lean and agile concepts in sourcing, near shore and off shore sourcing, lead times

Sectors that is relevant: Apparel, retailers and brands that source products and components overseas

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About the workshop: It is about selling products from different categories at retail shops of various formats (e.g. kiosks, individual retailers, multiples)

Who is it for: Key Account Managers, Sales professionals

As a result of attending the course delegates would be in a position: To improve their sales and their profile as sales professionals with business acument

Key skills: Negotiations, Account Management, Business Acumen,

Sectors that is relevant: FMCGs

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About the workshop: It is about approaching new prospects and selling directly to decision makers

Who is it for: Key Account Managers, Sales professionals

As a result of attending the course delegates would be in a position: To influence decision makers and increase sales, increase new contracts, improve business understanding

Key skills: Influence, Effective Communication, Prospecting, Creating equal business stature

Sectors that is relevant: FMCGs

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About the workshop: It is about brand management, promotion budget, market segmentation and overall developing successful brands

Who is it for: Marketers, Key Account Managers, Sales professionals

As a result of attending the course delegates would be in a position: To successfully develop new brands, promote them effectively and on budget, to improve mindspace and shelfspace

Key skills: Marketing mix,Category Management, Branding, Budgeting, Evaluation of promotions

Sectors that is relevant: FMCGs

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About the workshop: It is a course that takes a practical approach towards management in the workplace

Who is it for: Fist time managers or experienced managers

As a result of attending the course delegates would be in a position: Delegates will be effective and confident on their daily activities. Gain management skills, motivate and engage their teams, improve motivation and communication with their teams

Key skills: Create personal action plan to unleash leadership potential, negotiate effectively, lead to achieve tangible results, planning change in the workplace, effective communication in the workplace

Sectors that is relevant: Medium and large companies at all sectors

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